Social Media (and it's role in) Lactation Care - Dr. Jen Lincoln, OB-GYN, IBCLC

Dr Lincoln is a board-certified OB-GYN, currently practicing as an OB Hospitalist and IBCLC in Portland, Oregon. She is also a Board member for NW Mothers Milk Bank. Dr. Lincoln has been sharing her OB expertise with millions of followers on TikTok and other social media platforms and is medical writer and author of the soon-to-be available book, “Let’s Talk About Down There”. She is married to pediatrician Dr. Doug Lincoln and has 2 wonderful boys.

Topic overview: This presentation will cover the role that social media can play in providing lactation care. This will include current statistics regarding social media and healthcare consumption, examples of how social media can be used to educate and inform expectant and breastfeeding parents, a review of how social media can be used to help a lactation practice grow and connect with their clients, and also the pitfalls of social media usage in healthcare. I will cover basic guidelines in using social media including how to avoid certain pitfalls and ethical dilemmas.

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