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Staying In Bounds: Meeting Your Ethical Obligations to Families & The Who Code

  • Portland, Oregon United States (map)

Christine Staricka is an IBCLC and trained childbirth educator.

Christine has over 23 years experience providing clinical lactation care and support both in the hospital and the community.

The author of the book Evolving the Modern Breastfeeding Experience: Holistic Lactation Care in the First 100 Hours, Christine also hosts a podcast called Evolve Lactation.

Christine is a Fellow of the International Lactation Consultant Association. She has been married for 30 years, lives in California, and is the proud mother of 3 amazing daughters.

You can find more information about Christine and access free resources and downloads at www.ChristineStaricka.com

Abstract: Companies which market products to families of young children change their tactics often, and as lactation care providers, we need to adapt and be ready for their next move. In this presentation, we will review a rubric of WHO Code guidance and the types of products it covers. Next we will look at 3 real-world situations through an ethics lens to determine who and how they serve. Using the rubric, we will focus on the situation's WHO Code compliance and take a wider look through a general ethics lens. Finally, we will discuss appropriate, effective action steps for responding to unethical situations.