Misunderstanding a baby’s behavior undermines parent confidence, interferes with the developing parent-child relationship, and causes mothers to add formula or give up breastfeeding altogether. Explore child development, pediatric and lactation literature that explains the power of “Responsive Parenting,” the implications of Brazelton’s “Touchpoints” theory, and the significance of appreciating how changes in baby’s development impact early parenting and breastfeeding success. Consider resources to enhance parent’s knowledge of baby’s behavior and development. Accessible family-friendly language, inspiring case studies and engaging parent video will increase your ability to engage, empower and educate today’s new parents and to promote breastfeeding duration.